Jan 3, 2022
There is power in having a strong personal brand. It’s the reason why people are willing to spend 30 minutes waiting in a drive-through for a cup of Starbucks coffee.
Yes, the coffee is good. But it’s the way the brand makes us feel that makes us willing to spend 200% more for the mermaid on the cup.
What if you had that kind of presence at work? What if your personal brand was so strong that YOU stood out as the only candidate to lead a given team or head up a certain kind of project?
On this episode of Career Confessions, I share the four key components of a strong personal brand, explaining how communication drives influence and why it’s crucial to use your voice at work.
I describe how your energy impacts your personal brand, challenging you to identify your ‘it’ factor and lean into what makes you a unicorn in your career.
Listen in for insight on developing a strong brand image and leveraging that information to make intentional decisions around what you take on at work.
Key Takeaways
What you’ll learn in my upcoming masterclass
Why it’s important to develop a strong personal brand
The 4 key components of your personal brand
How communication across audiences drives influence
How to use your voice in parallel with your communication style
What it means to create the echo effect
How the energy you bring to work impacts your brand
How to lean into what makes you a unicorn
Connect with Andrea
Resources
Register for Andrea’s Free Masterclass
Access Andrea’s Career Toolkit